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3 EASY TIPS TO AVOID A PRODUCT OR BUSINESS NAME CATASTROPHE

Google, rushing to expand into web-based email, came up with the name GMail. They have had to relinquish the use of the name in both the UK and Germany-in both cases because someone else had the trademark-and the German owner of the trademark is considering suing on Monaco, Norway, and Switzerland…

IIIR, the owner of the Gmail trademark in the UK, set the brand's worth at between $44 million and $60 million in 2004.
In 1998, Microsoft paid $5 million to settle a trademark infringement lawsuit over rights to the name "Internet Explorer."
So how can you avoid a naming mistake that costs millions?
Choosing the right name:

1. Get creative.
2. Make sure it will bring in the customers
3. Check it doesn't belong to anyone else.

Here some quick name search toolsto begin with and here are some further resources to help you choose the right name for your product or business..